The objective of the project was to create an identity for a fast paced Chinese dumpling restaurant. This project called for a logo, business card, TV menu, and promotional posters.
The Logo and Identity System
Here are the logos presented with the business name around logo, under the logo, and without the name; each rendition is shown in red on a white background and white on a red background.
Front and back of the business card.
TV Menu
There are two Hao Bao Dumpling locations (one located in South Sacramento and one located in Downtown Sacramento. Since the two restaurants were not going to have completely identical menus, two different menus had to be designed.
This is the menu for the South Sacramento location. The parameters for this menu was the menu had to fit across five TV screens in landscape.
This is the menu for the Downtown Sacramento location. The parameters for this menu was the menu had to fit across four TV screens in portrait.
Promotional Posters
These posters were to be posted on the windows to show any potential customers who are passing by what Hao Bao Dumplings has to offer.
